In my short career in the hospitality industry, I have been a part of 2 distinctly different businesses, which approach culture in 2 completely different ways.
At “Business A”, I was a part of a company that was extremely proactive in measuring their culture multiple times a year. When I was hired at the company, I was given standards training and a background presentation on the culture of Business A. I was polled on my opinion of the company culture after 1 month and every 3 months after that. This was a great measure of what all staff thought of the culture and if the established culture had any effect on the business and its staff members. With this active and constant feedback, staff members were more aware of the company culture and acted accordingly through their work . This company was pleasurable to work for as all staff members worked together as a cohesive unit and were united under a common vision and culture.
At “Company B”, I was a part of a company that was absent in measuring their culture within their staff members. This business trained new staff loosely and with little consistency. This made it difficult to ensure that all staff members were trained the same way and each staff member was educated properly on the company culture. While working at Company B, there were no measurement tools in place at all for staff members and the company culture. The only form of measurement was related to the yearly business report on earnings. From this report the management determined if the company culture was effect within its staff members. This was a difficult company to work for because it felt like staff members were working in different directions and pulling for different end goals with no united vision.
An effective company actively measures it culture across all departments. It is important for companies to value this information, as it is honest feedback on how the company culture is working from the staff members who act on it. If a company doesn’t measure their culture actively, they might as well not even bother developing it in the first place.